As an admirer and writer of everything related to beer in Colombia, I can not help myself this question: Why
Bavaria, decided in November 2010 to develop a real difference to the monotony that has given us for many years?
This press release , Andres Felipe Gonzalez, Director of Corporate Relations, maniefiesta that:
"... the new Limited Edition Red Club Colombia's Bavaria
response to a need expressed by consumers Club Colombia that, as a connoisseur, I wanted to experience a different beer.. "Cause
curious and concerned about the statement, as a brewing giant that money has been covered by providing the same products monotone as ever, has decided Why so? listen to their consumers regulars Club Colombia and meeting their needs by providing a beer that is actually something very different. Why, if something gives them too much money, they decide to change it in favor of the desires of niche? Why spent so many years, until at last decided to bet on the variety (whether for a few weeks)?
Do you, do you think?
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