When news was the launch of the red version of Club Colombia, something told me that beer had all the ingredients to become a success for this time of year-end. 1) beer is very different from what he always does Bavaria.
2) A household name to consumers, which is added the adjective "red" immediately arouses curiosity.
3) The time of launch.
4) listened to the needs of consumers of Club Colombia.
Among many more ...
Interestingly, a few days of Christmas celebrations, this beer was completely sold out in department stores and liquor stores, and today is practically impossible to acquire. From what I remember, when throwing to these dates, the "Imperial Eagle," was always very easy to get (of course, was a Bavarian beer as anyone that only changed the label and changed the name) and even he was well into the new year but the Club Colombia Red ended long before the end of it.
not have to be a "guru" to figure out that marketing is undeniable success and overwhelming acceptance that had this beer. But you know, doing something innovative, quality has always been to bring wins fruitful.
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