last few days, the historian Richard Brewer Plano has been given the task of collecting as many factories and beer brands in Colombia today is . Apart from the admirable of this work, caused me some concern when the same Ricardo told me that there are some breweries that were very evasive and reluctant to give more information. not know fully the reasons that led a group of breweries to remain literally in the dark, but would be good for domestic beer culture and themselves, who go to public (even if they have licenses pending functioning and health), so that all stakeholders and beer enthusiasts can learn more about them, and also, drinking their beers to make comments and suggestions if it were the case, before leaving the market seriously.
While there are different approaches to set up a brewery, one of the key is to recover the investment made for installation and from there, generate profits, and those earnings come through customers who consume beer, which in turn, learned of the existence beverage because previously, the company made its task of disseminating information, communication and advertising. Do not think anyone makes a huge investment to set up a brewery, so that the only customers are family and friends, this model does not last long.
So owners of new breweries I say, fear not, starting from now to be known, many breweries began their work disclosure even before they have all permits, if it seems unbelievable, there are many people who are very interested in what you're going to bring to market, and it's always nice to have the opinion from someone outside the core group of family and friends observe their products.
Many begin to think that they have no money to begin campaigns of expectation and stuff, those who think that, tell them that we are in the information age and has never been easier promoted, there are social networks, blogs brewers specialized pages of advertising, word of mouth, which are absolutely free media, the secret to work, you know they used the right way. So
to be known THAT IS!
0 comments:
Post a Comment